http://www.clickz.com/showPage.html?page=3628106

“At what point does a seeding strategy make a viral video just another form of interruptive advertising? Video communities are savvy and notice when brands become too pushy through paid placement.”

As director of content integration at Digitas, Christine works across all brand teams to lead the creative innovation of motion media content. She has a unique and varied set of skills that weaves media, tech, and channel smarts to inform deep interactive experiences for clients such as American Express, Samsung, and IHG.

Advertisers will always have a difficult time playing in the viral space. People want pure entertainment. Even the most minimally branded videos are often rejected.