Are You Popular?

The 7th Chamber launches new ‘Great Deals for Popular People’ brand campaign with Adam & Eve

On Wednesday 10th June, Phones 4u launched its new integrated £2.5 million National brand campaign that reflects its strong resonance within the tech savvy youth market and its focus on providing value for its customers.

‘Great Deals for Popular People’ is about Phones 4u offering great value deals to ‘popular’ people only.  If customers don’t have 50 friends or more in their address books, they can’t get the deals.

The brand campaign will be supported by a microsite, www.areyoupopular.co.uk, where Phones 4u’s professor of popularity will offer a personalized analysis of you or your mate ‘s face. He will suss out if you are a YES or a massive NO and give you tips on how to be more popular. It also features a bespoke Facebook application download and viral content.

The campaign was developed by adam&eve, who it recently appointed following a regular review of the company’s advertising account. Russell Braterman, marketing director at Phones 4u said: “adam&eve was a natural choice for us as they blend creativity and imaginative thinking across all channels.”

Richard Spalding CEO of the 7th Chamber says ” Phones 4 U have created a very effective piece of social media marketing, using viral video and Facebook apps, to reach their target audience.”

The 7th Chamber is proud to be a digital partner and launch this great new campaign.

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About The 7th Chamber
We're The 7th Chamber, an award-winning viral marketing agency.

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