The Social Media Toolbox for PR people

Monitoring Tools

A whole bunch of ways you can read, subscribe to and monitor blogs.
Bloglines
A great free web-based reader. Also has the ability to sync with your BlackBerry.
Google Reader
Google’s web-based feed reading tool. Some pretty nice features and very easy to use.
Canuck PR Toolbar
A neat little toolbar that installs in Explorer or Firefox. Quick links to top Canada PR, Marketing, Media bloggers with links to other resources and podcasts.
Technorati
The premier search engine for blogs.
Google Blog Search
Google’s blog search tool.
Talk Digger
Helps you find which blogs are linking to other blogs and websites. Just type in the URL and it will show you who is linking. A great way to discover bloggers who are linking to your company’s or clients’ websites.
everyzing
An amazing tool that lets you search a variety of podcasts by keyword and then allows you to listen to the exact moment in the podcast where the word appears. Cool.As of Jan/06, everyzing also searches the audio stream on youtube for keyword mentions.

Analysis Tools

Free tools and paid services that will allow you to put some context around what’s going on in the blogosphere.
Ice Rocket Trends tool
A great free tool that allows you to compare blog buzz across various search terms.
Opinmind
Provides a snapshot of negative vs. positive blog posts. Not an exact science, but still worth a look.
Cymfony
A third-party blog monitoring service. You have to pay for this one.
Nielsen Buzz Metrics
Another third-party service that you have to pay for.
RepuTrace
A very cool online monitoring service that offers both monitoring and analysis.

Interaction Tools

Tools that allow you to easily track your interactions with bloggers.
Co.mments
Lets you track the comments you’ve left on other blogs without having to keep returning to see if they’ve been answered.

Blogging Tools

Want to start blogging? Try any of these. I’m partial to WordPress myself.
WordPress
Easy to use, set up, etc. Lots of add-ins, plug-ins, hacks and customization available.
Typepad
Professional, easy-to-use with lots of plug-ins available. The choice of many top bloggers.
Blogger
The basic entry level platform.

Stats

Sometimes you need a stat or two to make a point to a client or colleague.
Del.icio.us tag “stats”
I save any stats I come across on my del.icio.us.

Miscellaneous resources

Other stuff that may come in handy.
The New PR Wiki
A fantastic resource for everything that has happened and is currently happening with PR and Social Media.
Business Week: Blogs Will Change Your Business
Interesting reading from Business Week from May 2005.
The Economist: Among the Audience
The Economist published several articles on blogging in April 2006 that are worth reading.
TIME.com: Time’s Person of the Year: You — Dec. 25, 2006 — Page 1
In 2006, the World Wide Web became a tool for bringing together the small contributions of millions of people and making them matter
Feedburner PR network
I created and manage Feedburner’s PR blogger network. It’s an aggregate feed of some of the globe’s top PR bloggers.